Transform your business into a community

Cindy’s Blog: 

Building a strong customer community is a topic I plan to devote more time to on this blog, in part because I really believe it’s a way for small businesses to foster affinity among their customer base and grow their business.

One small business that has been particularly effective at building a customer community is located in my neck of the woods. Seattle-based evo sprang from humble beginnings, when founder Bryce Phillips started the company in his Seattle apartment in 2001. A lot has changed since then. evo now serves as a ski, skate and snowboard shop, clothing store, art gallery and a community gathering place.

Over the past 10 years or so, Bryce has focused on creating a retail experience that brings together all of the things evo customers love, including cultural events and non-profit efforts, into one physical space. In so doing, he’s created more than a loyal customer base – but an actual community of brand loyalists.

Read more at Cindy’s Blog


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Author:NJ Tech Council

The New Jersey Tech Council helps companies grow and supports the tech, innovation and entrepreneurial ecosystems in the state and region.

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