Making Creativity a Competitive Advantage

Four Steps to Making Creativity a Competitive Advantage for Your Small or Mid-Sized Company

Comments | All If you are a small business owner, you are a master of creativity, whether you realize it or not. Every business starts with the seed of an idea, and whether you’ve brought a business idea from concept to reality, or grown a company you inherited or bought, you’ve proven your creative capacity. When you consider that creativity is a constant and evolving process, you can view it as fuel for unlocking ongoing potential within your business.

 Small businesses are especially well-suited to generating creative concepts and bringing them to fruition. In this case, smaller can be better, providing relatively more flexibility and nimbleness than many large enterprises are able to achieve. But the key to ensuring a creative environment within your business is to foster and encourage it within yourself and among employees. Here are a few ways to do just that:  READ MORE


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Author:NJ Tech Council

The New Jersey Tech Council helps companies grow and supports the tech, innovation and entrepreneurial ecosystems in the state and region.

NJTC TechWire

Daily updates about the region's most tech savvy companies

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