Leading Global Conglomerate to Deploy Amber Road’s GTM Solution Across all Worldwide Business Units

Goal to Reduce Costs, Risks and Inefficiencies of Global Trade

EAST RUTHERFORD, NJ, October 10, 2013 – Amber Road, a leading provider of global trade management (GTM) solutions, announced today that GE (NYSE: GE) will use its Global Trade Management solution to centralize and automate trade functions worldwide across all of its business units.

With annual revenues of $147 billion, operations in nearly 160 countries, and markets in nearly every country, GE is one of the largest and most global enterprises in the world. Its diverse range of products, the number of countries sourced from and exported to, as well as its significant international shipping volumes, all make GE’s global trade requirements some of the most complex.

For its global shipments, GE personnel perform country-specific trade compliance checks, determine international shipping documents, calculate duties and manage shipments across its extended trading partners. These global trade tasks are complex, time consuming and if not performed properly can result in shipment delays and increased costs.

In a July 2013 SCM World survey of 114 senior supply chain management professionals, over three-quarters (80%) of respondents agree that shipments delayed by customs or experiencing customs problems are impacting customer service in a material way, and nearly 90% say the same about unpredictable lead times on international shipments.* In the same survey, over half (58%) of respondents agree that their inability to take advantage of preferential duty programs or free trade agreements is costing them a material amount today and unless corrected will only increase.

GE will use Amber Road’s GTM suite to consolidate and automate its trade operations within a new center of excellence (COE) program. This central group will manage trade for all GE business units, leveraging the software and content provided by Amber Road.

“GE is obviously taking a very strategic approach to global trade,” said Jim Preuninger, CEO of Amber Road. “They recognize that executing global trade in a best-in-class fashion can not only drive attractive financial returns, but also lead to competitive advantage.”

* Managing Global Trade: Rising Importance But Lagging Execution, SCM World, July 2013.

About Amber Road
Amber Road provides a single, on-demand platform that automates and streamlines global trade. By helping organizations to comply with country-specific trade regulations, as well as plan, execute and track global shipments, Amber Road enables goods to flow unimpeded across international borders in the most efficient, compliant and profitable way.

For more information, please visit http://www.AmberRoad.com or call (201) 935-8588.


Media Contact
Kathleen Hickey
202 607 7553

Amber Road Contacts
Annika Helmrich (US & Canada)
201 623 9471

Martijn van Gils (Europe & Asia)
31 (0) 207997790


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Author:NJ Tech Council

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